Seoul Now: Myeongdong’s Comeback & DDP’s Autumn Light Show
From vibrant street eats to immersive light shows, early September 2025 brings Myeongdong and DDP back into the cultural spotlight—walk, watch, and glow up the K-way.
Myeongdong: Back on the Map
After several quiet years, Myeongdong is buzzing again—Korean media report a 40% increase in foot traffic during Golden Week 2025. The famed street food stalls are back, serving tteokbokki, tornado potato, egg toast, and more, now joined by night pop-up booths and youth busking zones.
Start at the Myeongdong Cathedral for sunset photos, head down the commercial strip for late-night bites, and shop Korean skincare until 11 p.m. Pro tip: Michelin Bib Gourmand classic Hadongkwan still draws queues with its warm bowls of beef broth rice soup.
DDP’s Immersive Light Festival
Just 15 minutes away from Myeongdong, Dongdaemun Design Plaza (DDP) is hosting Seoul Light: Everflow from August 28 to September 7, 8–10 p.m. nightly. The facade becomes a 220-meter-wide media art screen featuring digital works on “urban ecology and future harmony.”
SEOUL LIGHT DDP 2025 Autumn: EVERFLOW
📅 Dates: August 28 (Thu) – September 7 (Sun), 2025, 8:00 PM – 10:00 PM
📍 Location: DDP’s curved façade and the area beneath the Miraero Bridge
🎨 Installations: Media façade artworks and laser installations under the theme
Admission is free, and it makes for an unforgettable stop before a late coffee or drink in Dongdaemun History Park. Come early for photo ops before crowds build around 8:30 p.m.
September Seoul: Art Meets Streets
This week also kicks off Seoul Art Week (Sept 1–7), with pop-up galleries, street exhibits, and interactive installations across Jongno, Gangnam, and Dongdaemun. Don’t miss:
- Design Miami / In Situ at DDP Hall 3
- Frieze Seoul Satellite Installations at COEX & beyond
- Jean-Michel Basquiat Retrospective at DDP Museum (opens Sept 23)
The city blends global artistry with hyperlocal buzz—perfect for travelers who love to explore both street and gallery.
Skincare Recharge: BEAUTIPIN’s Nearby Clinics
Exploring Seoul’s cityscape can dry out your skin—especially after long nights under LED façades. BEAUTIPIN partners with verified dermatology clinics in Myeongdong and Dongdaemun, making it easy to book same-day facials, hydration shots, or soothing post-travel care.
Visit beautipin.com to browse options by location and skin type, all with English-friendly staff. Glow on, traveler.
Dr. Beau's Note
Autumn begins in Seoul not with leaves—but with lights. Myeongdong glows again, and DDP illuminates a future city. Take a night walk, then take care of your glow. Balance is beauty.
