Why Olive Young Is a K-Beauty Hotspot

Olive Young is Korea’s largest health & beauty retailer with over 1,200 stores nationwide and a fast-growing global online platform. For tourists and locals alike, it’s the ultimate one-stop destination to explore K-Beauty. From viral lip tints to best-selling cushions, Olive Young is where new beauty trends are born and spread worldwide.

What Makes Brands Stand Out

For a makeup brand to shine at Olive Young, it must resonate with current beauty trends while keeping innovation accessible. The key factors include cushion foundations with flawless coverage, lip products that go viral on social media, and sleek packaging that appeals to Gen Z aesthetics. Pricing also matters — affordability combined with high performance makes these brands household names.

Top 5 Makeup Brands in Olive Young

Based on Olive Young’s bestseller rankings and consumer buzz in 2025, here are the five most influential K-Beauty makeup brands:

• Clio — Famous for Kill Cover Cushion and long-lasting Kill Brow series.
• Peripera — Youthful, playful, and trendy lip tints like Ink Airy Velvet.
• Rom&nd — Cult favorite for Zero Velvet Tint and Better Than Cheek.
• Etude — Beloved for affordable yet high-performing mascaras and tints.
• WakeMake — A rising star with chic cushion foundations and modern color lines.

How to Pick the Right Brand

Choosing the right makeup brand depends on your style and skin needs. For long wear and coverage, Clio is unbeatable. If you want playful colors, Peripera and Rom&nd are go-to choices. For reliable everyday basics, Etude still delivers. WakeMake is ideal for those who love a modern, Instagram-friendly finish. Before purchasing, swatch products at Olive Young to test shades and textures under real lighting.