Pinned in Seoul: Korean skincare, explained.

서울

Etude Color My Brows brow mascara tubes on a pink backdrop, a no-bleach way to soften Korean-style brows
Skincare 스킨케어

Korean Eyebrow Bleaching: The Soft-Brow Look, the Kits on the Shelf and What Their Labels Say

Korean eyebrow bleaching means lightening brow hair, usually with two-part peroxide kits, so the brows sit softly against lighter hair. Korea's food and drug safety ministry requires hair bleaches to warn against use on...

Dr. Beau

Skincare스킨케어

All skincare
Korean skin management room in a Seoul clinic, with two treatment beds, a washbasin and a facial device

Skin Management in Korea: What Pibu Gwalli Means, and What Fits a Short Trip

In Korea, skin management (pibu gwalli) means regular, planned skin care rather than a one-off facial. Skin-care shops may not use medical...
Korean hand cream dollop on a glass dish over pale stone, a rich cream texture for dry hands

Korean Hand Cream: What Actually Helps Dry Hands, and Why Seoul Sells So Many
Best Clinic for Ultherapy, lifting, skincare In Seoul

Best Clinic for Ultherapy, lifting, skincare In Seoul
Korean collagen mask worn overnight: a hydrogel mask smoothed onto the face in pajamas before bed

Korean Collagen Masks After Dark: How the Overnight Hydrogel and Wrapping Trend Works
PDRN serum still life: pale pink skincare jars and a spoon of powder on a soft pink surface in bright morning light

PDRN Serum and PN: What Salmon DNA Skincare Can Do at Home

Dr. Elreju PDRN + PN 2-Part Booster Serum
From our shop

Dr. Elreju PDRN + PN booster serum

A two-part serum mixed once and applied each evening for seven nights.

See the serum

Korea Life한국 생활

All Korea Life
Travel 여행All travel
Korea in November: red and gold maples over the lakeside paths of Nami Island on a sunny mid-November afternoon

Korea in November: Weather, What to Wear and Where the Last Colors Linger

T-money, WOWPASS or the Climate Card? How to Pick Your Korea Transit Card

Chiikawa Shop Seoul: How to Get Into the Yongsan Store and Make a Day of It

Culture 문화All culture
A2O SOUL members in navy stage uniforms at the Welcome to Soulite debut show, on the title card for Superstar

Who Are A2O SOUL? The 15 Members Behind Lee Soo-man's "Superstar"

Who Plays Whom in The Remarried Empress, and When Does It Start on Disney+?

K-Pop Concerts in Seoul in December: Award Shows, Year-End Stages and How to Get Tickets

Lifestyle 일상All lifestyle
Starbucks Korea winter e-Frequency canvas tote and corduroy bags beside a snowy window (Starbucks Korea)

Starbucks Korea's Winter e-Frequency: Can Visitors Get the Planner?

Korean Snacks to Bring Home: What's Selling Out Now, and Where to Buy It

Olive Young Sale Dates: Planning a Korea Trip Around the Four Big Weeks

Clinics we've vetted

All 11 clinics
CHAI Clinic

CHAI Clinic

Hongdae, seoul
Dr. New Cell Clinic

Dr. New Cell Clinic

Gangnam, Seoul
The Peak Clinic

The Peak Clinic

Apgujeong, Seoul
NAWE CLINIC

NAWE CLINIC

Gangnam, Seoul

Every clinic here passed our review of licenses, experience and facility safety. Contacting a clinic through BeautiPin is free. Treatment is paid at the clinic. How it works

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