About us

Korean skincare, explained from Seoul.

BeautiPin Seoul is a magazine about Korean skincare, written from Seoul. We explain ingredients, clinic treatments and routines so you can decide what is right for you. We also list clinics we have vetted and products we stand behind.

Read the magazine

Skincare

Ingredients

Treatments

Routines

Travel

Culture

Lifestyle

Skincare

Ingredients

Treatments

Routines

Travel

Culture

Lifestyle

Skincare

Ingredients

Treatments

Routines

Travel

Culture

Lifestyle

Skincare

Ingredients

Treatments

Routines

Travel

Culture

Lifestyle

Skincare

Ingredients

Treatments

Routines

Travel

Culture

Lifestyle

Skincare

Ingredients

Treatments

Routines

Travel

Culture

Lifestyle

How we work

How we write

We cite peer-reviewed research, public health sources and major news outlets. We do not quote effectiveness or satisfaction figures from clinic or manufacturer marketing.

Articles are published under pen names: Dr. Beau on skincare, Sol on travel, Sori on culture and Haru on lifestyle.

Read the magazine

Open notebook with two pens and wire-rimmed glasses on an editor's desk in morning light

How we choose clinics

BeautiPin Seoul is not an open advertising platform. Every clinic goes through an internal review of medical licenses, treatment experience and facility safety before it is listed.

What you pay

Nothing to contact a clinic through BeautiPin Seoul. Treatment is paid at the clinic. We also sell Dr. Elreju in our shop, and we say so wherever we write about it.

Who answers your questions

Ask Dr. Beau questions are answered by a licensed physician on the BeautiPin team. Answers are general guidance, not a diagnosis.

Seoul City Hall

Certified by Seoul City as a big data consulting company.

The Government of Korea

A government-designated company for future growth engines in South Korea.

Medical Korea

Officially certified by the South Korean government to attract international patients.

Seoul Startup

Selected for a government-certified leading startup project in South Korea.

Contacting a clinic

When you’re ready to visit, this is how it works.

No fee

Contacting a clinic through BeautiPin Seoul is free. Treatment is paid at the clinic.

Chat from the clinic page

Each clinic page has a button that opens a chat with the clinic or with our team.

Help with your visit

Our team helps you reach the clinic and plan your visit.

Questions?

ASK DR. BEAU

Have a skin question?

Share your skin concern in the community. Questions are answered by a licensed physician on the BeautiPin team. This is general guidance, not a diagnosis.

Ask Dr. Beau