Korean Makeup Trends 2025: From Water Glow Skin to Gradient Lips 2.0
2025 K-beauty is all about watery textures, glassy glow, and ultra-natural contours. Discover the latest Korean makeup trends — and how to wear them beautifully.

The Rise of Water Glow Base
Glass skin has evolved. In 2025, the K-beauty base makeup trend is “water glow” — a finish that looks like your skin just drank a tall glass of hydration...

Blurred Blush & Youthful Flush
Blush in Korea has moved from stripes to stains...

Gradient Lips 2.0: Glossy & Blurry
Gradient lips are back — but glossier and softer than ever...

Soft Brows & Shadow Contouring
Harsh brows are out. Korean makeup now favors soft, feathered brows...

Dr. Beau's Note
2025’s Korean makeup doesn’t try to cover — it tries to connect...