Shinsegae Christmas Lights 2025: Simple Guide
The most iconic Christmas light show in Seoul returns to Myeongdong. Here is a short and clear guide for 2025.

1. Basic Information
Location: Shinsegae Department Store Main Branch, Myeongdong
2025 Schedule: November 7, 2025 – January 14, 2026 (expected)
Light Show Time: Daily 17:30 – 22:00

2. Main Highlights
The entire building transforms into a large “Christmas gift box” with LED projections, snow effects, and music. It is one of the most loved Christmas spots among Seoul locals.
The show repeats on a loop, with a short animation sequence featuring classic holiday colors and winter scenes.

3. Best Viewing Spots
Shinsegae Square (Front): Best full view but crowded on weekends.
Post Office Sidewalk: Good for wide landscape shots.
Hoehyeon Underground Exit 1: Recommended by many locals for a clean angle.

4. Visit Tips
Visit on weekdays for fewer crowds.
Arrive after 20:00 for quieter atmosphere and cleaner photos.
Show loops every few minutes—stay for at least one full cycle.
5. FAQ
- Is the light show free?
- Yes, it is completely free to watch.
- Do I need to reserve anything?
- No reservation required.
- How long should I stay?
- About 20–40 minutes is enough for photos and one show loop.
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