DDP Korea Tourism Souvenir Expo 2025: A Three-Day Paradise for K-Goods Lovers
From November 21 to 23, Dongdaemun Design Plaza (DDP) transforms into Korea’s largest souvenir playground, showcasing the most iconic K-Goods, local crafts, regional specialties, and limited-edition collectibles from across the country.
1. What is the Korea Tourism Souvenir Expo?
Every November, DDP hosts Korea’s largest tourism souvenir exhibition, gathering handcrafted goods, local specialties, culture-inspired designs, and region-specific collectibles in one place. In 2025, the event expands into a creative festival where visitors can explore every corner of Korea through beautifully designed K-Goods.
2. Why 2025 Is the Biggest Edition Ever
This year's expo runs for three full days, featuring more brands and wider exhibition halls than ever before. From Jeju citrus-themed fragrances to Busan marine-inspired crafts, and Seoul-style lifestyle goods, you can explore nationwide creativity without leaving DDP.
Many exhibitors bring limited-edition or newly released items that normally sell out online instantly. For collectors, creators, and K-Goods lovers, 2025 is the must-visit year.
3. Highlights & Must-See Items
1) Viral K-Goods available offline. Items that often sell out online — from indie designer collectibles to limited-run cultural goods — will be shown in person for the first time.
2) Hands-on experiences and live workshops. Visitors can join DIY craft corners, regional stamp tours, and photo zones inspired by Korean traditions and modern aesthetics.
3) Special guest appearance. A famous Korean YouTuber-comedian is rumored to appear during the weekend live stage segment, adding more excitement to the show.
4. Visitor Tips & Registration Guide
Event Dates. November 21–23, 2025 at DDP Art Hall 1 & 2.
Opening Hours.
• Nov 21–22: 10:00–19:00 (last entry 18:30)
• Nov 23: 10:00–18:00 (last entry 17:20)
Free Entry with Pre-Registration.
Pre-register from Oct 16 to Nov 20 and enter for free. The first 1,000 visitors each day receive a baked snack gift from Sacred Heart Bakery.
Best Time to Visit. Mornings are calmer for browsing; afternoons become lively with workshops and live content.
Dr. Beau's Note
Souvenirs are more than objects — they are memories shaped into form. When creativity meets culture, you leave not only with a product but with a story to carry home.
