Myeongdong 2025: Where K-Beauty, Street Food & City Culture Collide
Discover the best of Myeongdong in 2025 — from K-beauty stores to street snacks and photo spots. This iconic district is more than a shopping hub — it’s a full-sensory experience.
Where to Shop for K-Beauty in 2025
Myeongdong is still the ultimate destination for beauty lovers. In 2025, the district features upgraded flagship stores from Olive Young Global, StyleKorean Beauty Zone, and the interactive Rom&nd Play Studio. Many now offer mini consultations, free samples, and multilingual staff. Look for the newly added LED Mirror Zones where you can test base makeup under different lighting.
Must-Try Street Foods in Myeongdong
You can’t walk 10 steps without smelling something delicious. In 2025, street food is more diverse than ever — think grilled lobster skewers with truffle butter, torched tteokgalbi, croissant taiyaki, and plant-based hotteok. For drinks, don’t miss the glowing bingsu latte served in a lightbulb bottle. Most stalls accept cards or mobile pay now.
New Photo-Worthy Spots & Cafes
Myeongdong has caught up with Gen Z aesthetics. You’ll find pastel-toned cafés like Mood Seoul with holographic lattes, photo booths with K-pop overlays, and hidden rooftops for city skyline views. One must-see? “B-Beauty & Seoul” Pop-up Gallery — a rotating installation of beauty-inspired art you can walk through (and post to your feed).
Local Tips to Maximize Your Visit
- Visit before noon or after 7pm to avoid the heaviest crowds.
- Use exit 6 or 8 from Myeongdong Station for the quickest access.
- Most beauty stores offer VAT refunds on the spot if you show your passport.
- Look for “1+1” or “Best Deal Today” signs — they often change daily.
If you’re tired, head to Myeongdong Cathedral Garden — a peaceful break with benches and blossoms just minutes from the main street.
Dr. Beau's Note
Myeongdong is more than a shopping street — it’s where Korea’s trends, flavors, and faces meet. Whether you’re there for skincare, street food, or selfies, let yourself get lost for a while. And don’t forget to look up — beauty in this district is often just above eye level.
