1. How Korea does Black Friday

In Korea, Black Friday is less about one explosive weekend and more about a layered timeline of discounts. Beauty platforms, fashion apps, and global brands all stretch their promotions across November and into December, mixing Black Friday, year-end specials, and thank-you events.

Instead of chasing a single date, think of Korea Black Friday as a shopping season. The key is knowing which apps and brands move first, and when your favorite categories hit their strongest discounts.

2. Beauty and fashion sale calendar

Based on the schedule you compiled, here is a simplified calendar-style overview for major Korean platforms. Exact dates may shift slightly each year, but this gives a clear sense of the 2025 rhythm.

Olive Young

Black Friday sale: November 24 to November 30
Year-end sale: December 1 to December 7

This is the core period for K-beauty deals, from cleansing balms and sun creams to hair care and inner beauty items.

ABLY

Black Friday style sale: November 18 to December 2

Expect app-wide coupons, time-limited cart discounts, and bundles on trending Korean fashion brands and accessories.

Musinsa

Early year-end fashion sale: October 21 to October 27
Black Friday period: November 24 to December 4

Streetwear, sneakers, outerwear, and collaboration drops usually cluster in this window. Wishlist and price-watch features are essential here.

Zigzag

Black Friday sale: November 18 to December 2
Season-end clearance: December 1 to December 7

For users who like multi-brand shopping in one app, Zigzag's overlapping sales make it easy to compare prices and styles in a single feed.

3. Trendy brand sale windows

You also listed a long line of fashion and lifestyle brands with individual sale periods. Rather than memorizing exact dates, group them by when they tend to peak.

Early wave: late October to mid November

Topten, some streetwear labels, and selected local brands usually start here. This is a good time for basic items like knitwear, denim, and simple outerwear.

Core Black Friday wave: mid to late November

Many of the names you noted, including niche streetwear labels and lifestyle brands, concentrate promotions between November 15 and November 30. This is when capsule collections, limited collaborations, and archive sales appear.

Year-end and holiday wave: December and early January

SPA brands such as SPAO and 8 Seconds, plus global names like Zara and Cos, often lead heavy markdowns from early December into early January. This is ideal for winter coats, knitwear, and accessories you can use immediately.

4. Strategy: how to shop the season

Instead of refreshing every site every day, a simple system keeps you calm and effective.

First, define your three main categories: for example skincare, outerwear, and sneakers. Match each category to the platforms that matter most to you. Olive Young for skincare, Musinsa for sneakers, ABLY and Zigzag for daily outfits.

Second, build and clean your wishlist before the sales start. Remove impulse items, keep long-term pieces, and note normal prices. This way you can see which discounts are real, and which are simple price games.

Third, check for card promotions, point paybacks, and app-specific coupons. In Korea, stacking one good coupon with a platform sale often beats waiting for a slightly bigger percentage discount.

Finally, set time limits for browsing. Treat each shopping session like a focused appointment instead of an all-night scroll. Your budget and your sleep will both benefit.

5. Tips for overseas shoppers

For global fans of K-beauty and K-fashion, Korea's Black Friday season can be a powerful moment to stock up. Many platforms now support English interfaces, global shipping, and simplified duty calculations.

The key is to check four elements in advance: shipping countries, delivery times, customs rules, and return options. For heavy items or very low discounts, it might still be better to buy from local resellers. For unique K-brands, special collaborations, or limited shades, ordering directly from Korea often makes sense.